Blog Post #2

2. Give background information about the company and its operations.  Please consult the company website and other media sources. Consult the mission and vision statement of the company, as well as their official corporate history. Document your sources with citations at the end of the post.

Background Information:

Nestle has more than 2,000 brands that are presented in 187 countries. Nestle states that their purpose is “enhancing quality of life and contributing to a healthier future. Driven by our purpose we want to help shape a better world and inspire people to live healthier lives. This is how we contribute to society and ensure our long-term success” (History, n.d.). Their goals are split up into three categories, for communities, for families and individuals, and for the planet. Their goal for communities is to help improve 30 million livelihoods in communities directly connected to their business activities. Nestles goal for families and individuals is to help 50 million children live healthier lives. And their goal for the planet is to strive for zero environmental impact in their operations. These three individual goals work together towards one big goal, which is for Nestle to help make a better and healthier world.

Logo History:

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Mission statement:

“Nestlé is…

…the world’s leading nutrition, health and wellness company. Our mission of “Good Food, Good Life” is to provide consumers with the best tasting, most nutritious choices in a wide range of food and beverage categories and eating occasions, from morning to night.”

Vision Statement:

“To be a leading, competitive, Nutrition, Health and Wellness Company delivering improved shareholder value by being a preferred corporate citizen, preferred employer, preferred supplier selling preferred products.”

Corporate History:

According to the Nestle website, their history began in 1866 when US brothers, Charles and George Page, help establish Anglo-Swiss Condensed Milk Company. The condensed milk was advertised as an alternative to fresh milk. In 1867 “Nestlé’s founder, German-born pharmacist Henri Nestlé, launches his ‘farine lactée’ (‘flour with milk’) in Vevey, Switzerland. It combines cow’s milk, wheat flour and sugar, and Nestlé develops it for consumption by infants who cannot be breastfed, to tackle high mortality rates.” (History, n.d.) Over the years, Anglo-Swiss and Nestle expanded and competed with one another to sell their very similar products. In 1905, the companies finally merge and expand to more products like sterilized milk and unsweetened condensed milk. During World War I, the demand for nestle products had increased yet the production was a challenge due to the boarders. “Condensed milk is long-lasting and easy to transport, which makes it popular with armed forces” (History, n.d.).

Over the years Nestle expands their products and dips their toes into other industries by purchasing and launching companies. From 1929 to 1938, they produced chocolate drinks, variations of chocolate, created a powder extract of coffee, and continued to improve baby formula. Then in 1947 Nestle merged with Swiss company Alimentana, which produces bullions, seasonings, and protein rich dried soups advertised as Maggi soups. In 1957, Nestle launched canned and prepared foods, which became a new growth segment under Maggi soups. Then in 1960, freezers became popular so Nestle becomes involved in the ice cream, frozen yogurt, and frozen food industry. 1969 is the start of Nestlé’s water by buying a stake in the French waters brand Vittel. In 1977, the “declining breast-feeding rates lead some activists to question the baby food marketing strategies of companies including Nestlé. In 1977 they call on people to boycott Nestlé products” (History, n.d.). In 1992, Nestle “develops its position in mineral waters by acquiring France’s Perrier Group. Nestlé Sources Internationales is created as a separate waters business in 1993, and is renamed Nestlé Waters in 2002” (History, n.d.). And then Nestle Pure Life is release in 1998 along with Aquarel in Europe in 2000 right after purchasing an Italian mineral water company, Sanpellegrino Group. Nestle continues to grow through purchasing more companies like Gerber and research facilities for pharmaceuticals and healthy food.

Source:

History. (n.d.). Retrieved March 26, 2020, from https://www.nestle.com/aboutus/history

Luenendonk, M. (2015, September 3). The History of Nestlé. Retrieved March 26, 2020, from https://www.cleverism.com/the-history-of-nestle/